Did you know that keeping track of keys using an automotive key management system not only saves your dealership time, but saves your customers time too? This is important because according to the New York Times, long waits can lead to negative customer experiences, and that in turn can lead to lost sales. When a dealership doesn’t utilize an automotive key management system, keys are not always quickly found, which can leave some customers feeling neglected. And although most customers understand there may be some wait time involved when shopping for vehicles, long wait times can be a problematic.
When keys are lost, valuable time is wasted conducting the search and customers are often left for long periods of time. When a customer must wait too long, every minute seems to stretch, and they begin feeling as if the dealership doesn’t care about their time. This can be especially true of car buyers with children, who become bored, irritated and can wear on their parent’s nerves. When this happens, sales teams at dealerships without automotive key management systems may finally return to find the customer’s moods have taken a definite turn for the worst.
Then there is the problem of customers watching others who arrived after them being served first because the keys for their vehicles of choice didn’t happen to be lost. Regardless of the reason, when one car buyer sees someone who arrived after them leaving for test drives and returning to complete paperwork while they themselves are still waiting, it can try their patience and sour their mood. This can also lead to a customer leaving your dealership to purchase elsewhere which may be the worst aspect of the long waits that automotive key management systems can prevent.
The good news is that by using an automotive key management system, dealerships can avoid these problems altogether. Imagine never having to worry about how long customers might have to wait while sales people retrieve keys! Contact Security Key Automotive to learn about which options best fit your dealership’s needs. Our leasing program, two-year warranty, and friendly support team make using a key management system affordable and stress-free.
Did you know that keeping track of keys using automotive key management systems can save dealership customers time, too? That’s important because according to the New York Times long waits can lead to negative customer experiences, and that in turn can lead to lost sales.
When dealerships lack automotive key management systems, keys are not always quickly locatable, and customers are often left standing around feeling neglected. Although most customers understand that there may be some short waits involved, there are several factors that can make them that their time is being wasted. The first and most obvious is, of course, waiting for an unusually long time, and this is unfortunately a common effect of lost keys. There are other things that also cause waiting while sales people search for keys to have an even more detrimental impact on customers’ experiences, however.
Along with wait times lasting longer than customers feel they should, there is the problem of boredom. There’s only so much dealership customers can do while waiting for a sales person to return with the key. When they have to wait too long with nothing to do, every minute seems to stretch, and they begin feeling as if the dealership doesn’t care about them. This can be especially true of car buyers with children, who soon become bored and irritated. Sales teams at dealerships without automotive key management systems may finally return to find that car buyers moods have taken a definite turn for the worst.
Finally, there is the problem of customers watching others who arrived after them being served first because the keys for their vehicles of choice didn’t happen to be lost. Regardless of the reasons, when one car buyer sees people who arrived after them leaving for test drives and returning to complete paperwork while they themselves wait, it makes them feel as if the dealership doesn’t care about them or their time. This may be the worst aspect of the long waits that automotive key management systems prevent. In the end, at best, sales people will find that customers left to wait in these conditions have become irritated and less likely to buy. At worst they will return to find their customers have already left to buy elsewhere.
The good news is that, using automotive key management systems, dealerships can avoid these problems altogether. Imagine never having to worry about how long customers might have to wait while sales people retrieve keys! Contact Security Key Automotive to learn about which options best fit your dealership’s needs. Our leasing program, two-year warranty, and friendly support team make using a key management system affordable and stress-free.